After the initial set up and sign in for each channel(about 30 min) it is extremely easy. My 74 year old Dad finds it easy and fun to use. The only option I wish it had was a search option that would look into all the channels.
Apple TV was easy to set up, allows you to play music from your iTunes collection, see your photos or watch movies. Also available are choices from Netflix, Amazon, Hulu, etc. You can also download an app to use your iPhone or iPad as a remote.
I have 2 Roku's, one has been replaced twice, decided enough is enough! Replaced with Apple TV, am I sorry I waited so long? You bet I am!!!!! Nothing negative to say about this unit. Would not be upset if the other Roku stopped working, then I would have 2 Apple tv's. VERY EASY setup. The remote Is small but easy to use. So pleased with APPLE TV