In a world where most people use smartphones for photo duty, I wanted something that took higher quality photos than my phone. Color accuracy is better than any phone I've tested (yes, even an iPhone 6 Plus), but what really sets this camera apart from a phone is the 20x optical zoom. I try to never use a digital zoom on my phone, so the only zoom I have with my phone is physically moving closer to a subject...something that can't always be done. The zoom on the WX350 is amazing in a camera this size.
I use the app constantly to put photos from the camera to my phone. It's one of my favorite features. The app works really well. Though my phone has NFC capabilities, I typically select multiple images and copy them over. Then I can share photos from my phone on Facebook, Instagram...
Video quality on this camera is excellent, made even better by the ability to zoom so close.
I did purchase the leather case for this phone, which I would recommend to protect the camera if you travel a lot.