I been on and off from Samsung and iphone. The Galaxy S7 edge finally hit the sweet spot where I want to be with a smartphone. The performance is great due to specs and Android 6.0. The interaction with Gear S2 watch and Galaxy S7 is very intuitive that I started to seriously stay on track with fitness. I am enjoying every aspect of hardware from camera to software on how google interacts with my device. I can install apps from my desktop remotely. I like google chrome as my primary browser especially when I click links from gmail. All around this is hit. As long as Samsung keeps improving and doesn't take away the basics like a sd card I will stay with Samsung. I already sold the iPads and will be getting new tablets.