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I really didn't think this calibration thing would make the LCD better......boy was I wrong. Now the color is realistic..........we only had the calibration done today and were watching football. 1 game was kinda foggy(from real fog) and the other game was sunny and bright. It was great to see the difference. I watched a full length blue-ray movie and was literally captivated by the landscapes, and the mood.......again foggy. The old settings were over bright and did not give true color. Now my TV is also a mood setter! Latter I watched a cartoon and again the old settings made the cartoon too bright, now it is as if the cartoonist is drawing to real life. This service may seem pricey but!! .......you want the best picture possible from your TV.....and God knows you did pay a lot for your TV,this is the way to get it!
What's great about it: Realistic color,Clarity,and savings
What's not so great: now your tv doesn't have fake tuned up high color(what they do to catch your attention to buy)