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The Agent was very nice and polite, asked a few basic questions, made sure the lighting in the room at the time of the calibration was the same as when we usually watch the TV, hooked up the equipment ($10,000 worth of calibration equipment... NOT a spyder calibration), asked me a few questions about which settings looked better to me as he was calibrating it (he calibrated 2 inputs, the cable box input and Wii input), finished up about 45 minutes later, checked several channels with me to make sure it was satisfactory, then told me what he had found (my TV was set from the factory to show 23% more blue!). He also sent me an e-mail with all the settings incase someone changes them.
I had this done to both of my TVs, a 50' 1080p Hitachi plasma and a 42" 720p Panasonic plasma. Both run much cooler now (which I'm sure will extend the life of both), they use less electricity (so the service will pay for itself in just a few months), and the picture looks so much better and more realistic! I can't even describe how much more realistic the picture looks! Everyone who comes over now wants to know what I did to make it look so good! Why spend so much money on the TV and not get the best picture out of it?! The calibration is a MUST HAVE!
What's great about it: More realistic picture, TV running cooler, uses less electricity!