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I felt this movie was appealing to non-trek fans as well as Trek fans. Just overall a great action movie, and you don't need to know the characters ahead of time. Also, the actors were spot-on. They seemed to stay very true to the characters without "mimmicking". The special effects and storyline were awesome. As a Trek fan and kowing the Star Trek history as I do, I was a little disappointed with a couple of minor timeline issues, but it was not enough to damper the movie at all. This is not a rent, this is a strong buy now!!
What's great about it: Great movie, actors true to the characters
What's not so great: Some minor prequel inconsistencies