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I have a sony front projector with a 100" screen. I already had my 52" sony xbr calibrated a few months back. I did not know that i can also calibrate my projector. After the calibration was done, the black levels and white levels improved dramatically. Take it from me, you will see a difference in picture quality by upgrading cheap cables to monster cables but the best picture upgrade is getting it calibrated.
What's great about it: dramatic improvement in picture