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The calibration really focused on true color & picture sharpness. I've noticed that the calibration has taken away some of the "overly redness and blueness" . I think I had too much saturated color in the TV picure. Anyway, this seems to display more true-to-life color. Was worth the price. What they actually do is add on 2 more picture mode to your set. So in addition to "dynamic", "natural", "cinema", "sports", etc., the tech added "Cal-day" and "Cal-night" which contain the locked in calibrated parameters.
What's great about it: Tech expaining what he was doing step-by-step; clean-up
What's not so great: Still a bit pricey even though calibration was purchased at a discount