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As a Digital Commercial Photographer, I understand color. I have all of my color devices, color profiled and calibrated in my work environment. I have a Panasonic Plasma TV that I tried to "eyeball it". Knowing that I didn't have access to gama and actual color (Kelvin setting), I called and had my TV profiled (calibrated). The color and contrast is so much better than I was able to achieve. The technician was very knowledgeable in his color theory and usage of his equipment. I would certainly recommend this service. My only caveat is price. It's expensive, and according to the technician, some sets don't have very good expert control which they can set in their software programs.
What's great about it: Great color and contrast, especially live broadcasts.