You had to pre-order it to get the code. If you did they should have emailed it to you, to which ever email address you have connected to your Best Buy account. I got mine the day after I placed my order. Check your junk/spam folder, it may have went there. As for activating it, the email has step by step instructions on how to do that. Keep in mind it is only valid for new DC Universe members though. I'm not sure why they say it's a $26.99 value since it's only $7.99 a month for a subscription but it's still a nice little extra if you aren't already a DC member. Hope that helped.