The incentive is there whether Verizon does something or not. Do you mean there is something you don't like about what Verizon has done to the Note 3 vs one or more other phones?
I can tell you that nothing that Verizon has put on this phone has annoyed me (other than the caller ID thing but that was very short lived).
The phone runs beautifully and is much more powerful than the Note 2 with more S Pen features and other Samsung goodies.