Bose QC 35s are excellent. Beats? Beats me...In all honesty I would sooner not listen to music through headphones than subject myself to Beats. Some people make fun of Bose and all one can think of is that it is to look like one an adult version of a "cool kid" in high school. Beats are flaccid in comparison to several other manufacturers offerings with Bose being one of them.
Yes, I have listened, albeit briefly, to music through a pair of Beats Studio 'phones and was left uninspired. Their look is common and without style. Others opinions may differ but this is mine. That said, the choice is yours. Choose wisely and enjoy the music.