It honestly depends what your are looking for. If you want just games and smart watch Apple Watch is good. I used both but for fitness Apple is not there yet needs a lot of development still. The Fitbit not only gives you all the notifications your phone gets but better battery life. Apple 18 hours Fitbit 3-5 days. Fitness wise in the blaze so much more information and on the app you can do so much more. For me the blaze is so much better.