Watch Face / Display ??
Can you change the face via the LCD/LED screen? In other words, is there a button that allows me to scroll through different face options to use/display? I saw one at Best Buy, made by Motorola that would allow me to do so.
Yes, there are several built in watch faces and some you can changes settings like display the temperature or not, number of steps you've taken or not, etc. You can even download new watch faces on your phone and they will automagically appear on your watch for you to use.