A:
I returned a Samsung Plasma because of glare, due to windows and day time light, and replaced it with this Sharp. Yes, the screen is matte finish and the glare is reduced significantly over that glossy plasma. I have an older Samsung LCD that has a very strong matte finish which shows no glare... this Sharp is somewhere between that and the plasma. I still see a little glare if I concentrate on it, but I don't really notice it during normal viewing. It also helps to turn off the auto dimming feature to keep the picture as bright and vibrant as possible. I have a lot of windows in my living room area and this TV works fine for me.