Hi Santana, For the most part, yes, this is a new technology. What makes this system stand out is Epson developed a 3-chip 3LCD ultra-short throw laser-array projector with 4,000 lumens for both color and white brightness. This level of color and white brightness is exceptional and unmatched. When you combine this level of performance with our specially designed ambient light rejecting screen, the results are amazing. Three years ago, when Epson set out to design a projector and screen to work together, a new-type of television experience was born. Regards, Nancy - The Epson Team.