Hi Toledoguy,
I would recommend the following for bright conditions:
First, I recommend Dynamic Picture Mode, which makes pictures brighter and clearer in bright viewing environments. Go to Settings > All Settings> Picture > Picture Mode > Dynamic.
Or you can manually adjust the Brightness by pressing the HOME button on your remote, then navigating to Settings > All Settings> Picture > Expert Settings.
You may also want to disable Power Saving Mode, which automatically adjusts the brightness to reduce the TV’s power consumption. Go to: Settings > All Settings> General > Eco Solution> Power Saving Mode.
~Samsung Advisor