Hi mark - The TU7000 includes 4 different Picture Modes, so you can select the Picture Mode that provides the best viewing experience for your lighting conditions.
• Dynamic makes the picture brighter and clearer in bright viewing environments.
• Standard is the default mode suitable for general viewing environments.
• Natural reduces eye strain for a comfortable viewing experience.
• Movie is suitable for watching TV or movies in a dark room.
You can also individually adjust the brightness and contrast to achieve the picture quality you desire. Should you need further assistance, please contact Samsung Support at 1-800-SAMSUNG. ^Gina