Hello BigHinUtah - Yes, this TV is absolutley great for bright rooms. It offers Direct Full Array Backlighting which controls the backlight more precisely for deeper blacks and less blooming. Another technology it offers is Local Power Distribution which distributes power throughout the panel to make bright areas look brighter, and provide better brightness, up to 20%, on top of the Direct Full Array technology. It also has Quantum HDR 16X (High Dynamic Range for contrast ), as well as Anti Reflection Technology, which reduces ambient light reflections on the TV screen. It's a great TV, enjoy! ^Cris