Its has cheap build quality, however I beleive this is being sold as a loss leader by Canon to essentially sell ink. They have done this in the past few years with a few printers like the MG2920. The MG2920 was sold for under $30 and is a very cheap printer with no interface and a pain to connect to a network, the refills cost more than the printer. The PIXIMA TS9020 has a great interface, connects easily to the network and has great print quality, at least so far for us. And yes the refills will cost more than the printer, so my guess is Canon's strategy is to flood the market eventually making their money back by selling ink.