No disrespect intended towards LG, but 8K is nothing more than a marketnig gimmick. There is no 8K content out there, and prices are quite high. There is also next to zero difference in quality compared to 4K, the only slight benefit is if you sit very close to a large screen (90" or larger). The average consumer doesn't have the wall space to display a television that big. Electronic manufactuers are always finding new ways to improve, naturally there was a huge jump in quality from VHS to DVD, then to Blu-ray, and now to 4K Ultra-HD but we are at a point where the human eye can't really tell any differences, unless as mentioned you have a very large screen and you sit very close. Sadly, there were will be a ton of people who fall for the "8K" thing and waste their money on it. Put the money towards a very nice 4K television and you will be set. You can't go wrong with LG's C-series or G-series, the new C3/G3 line is hitting now. The G3 is where you will see a nice improvement over the G2 from 2022, but the C3 is not really an improvement over the C2 from 2022 so if you want to go all out, the G3 is very nice, but the C2 would save you quite a bit. I am going with the 65" C2 within the next week myself.