Hi Ronin! The TU7000 includes 4 different Picture Modes, you can select the Picture Mode that provides the best viewing experience.• Dynamic makes the picture brighter and clearer in bright viewing environments. • Standard is the default mode suitable for general viewing environments. • Natural reduces eye strain for a comfortable viewing experience. • Movie is suitable for watching TV or movies in a dark room. If you have tried these Picture Modes and are still looking for more, you may be interested in the QLED experience with our models featuring improved contrast technology such as Dual LED and Direct Full Array for improved detail in dark scenes. ^Tim