Hi Tim! The TU7000 Works With Alexa; it is not built into the TV, and you will need a standalone Alexa device to give limited commands such as changing channels, swapping inputs and launching partner apps. Stepping up to the TU8000, you will gain built-in Voice Assistants with a voice button on your remote. Check out the TU8000 at Best Buy: https://www.bestbuy.com/site/samsung-65-class-8-series-4k-uhd-tv-smart-led-with-hdr/6401718.p?skuId=6401718 ^Gina