Hi Bruce, the TU7000 utilizes a matte finish to help diminish some unwanted glare; however, when stepping up to our Q60T model, you will gain our new Dual LED Technology which allows the TV to more accurately balance color and brightness than conventional Edge Lighting arrangements. Samsung TVs with Dual LED also produce a wider viewing angle, making it better for everybody watching. Check out the Q60T at Best Buy: https://www.bestbuy.com/site/samsung-55-class-q60t-series-4k-uhd-tv-smart-led-with-hdr/6401755.p?skuId=6401755 ^Gina