Jr22, if you haven't tried adjusting the Picture Mode, we recommend you try this out to see if any of the modes work better for you: Go to Settings > Picture > Picture Mode. From there you can toggle between Standard, Dynamic, Movie, and Natural. Dynamic will gives you the brightest picture setting in the menu, which may help with your bright lighting conditions. You can also turn on HDR+ in your Picture Settings menu to give you a more vivid display. ^Gina