Hi Terri! The 50TU7000 includes 4 different Picture Modes, so you can select the Picture Mode that provides the best viewing experience for you.• Dynamic makes the picture brighter and clearer in bright viewing environments. • Standard is the default mode suitable for general viewing environments. • Natural reduces eye strain for a comfortable viewing experience. • Movie is suitable for watching TV or movies in a dark room. You can also individually adjust the brightness and contrast through the expert settings in the menu to achieve the picture quality you desire. ^Tim