Hi Jay - You can adjust the Picture Clarity Settings by going to: Menu > Settings > All Settings > Picture > Expert Settings > Picture Clarity Settings.
- Off: Picture Clarity Settings will always be off
- Auto: Picture Clarity Settings will automatically activate and deactivate based on the type of program being watched
- Custom: Allows custom adjustments and settings to be used. By selecting the Custom option, you can access these advanced settings for Judder Reduction, LED Clear Motion, and Noise Reduction.
~ Samsung Specialist